Content creation services are crucial for businesses that want constant growth. One of the most important types of content on the web and social media is short content videos.

 Short videos on the web are getting more popular and will be experiencing unprecedented growth. Quick video content will be a massive business opportunity. Recently, AI has come into play and has dramatically affected marketing, content creation services, and digital marketing.

What are the facts and statistics for content creation services and the managers?

Short video content marketing is growing. According to Forbes, 57 % of Generation Z now prefer to learn about the products with short videos, which is an excellent hint for content creation services. Also, 66% of users believe that short videos are more attractive and engaging, and an average person in the US watches short content videos for 1 hour and 16 minutes daily, which is an excellent opportunity for content creation services and businesses.

The revolution of Sora and AI and content creation services

A marketing manager must understand what is happening in this field regarding the innovation in AI digital marketing and content creation development. We have all heard about the AI changes that helped content creation services companies to provide better content, from short videos to other types of content for their customers.

The improvement of AI is faster than the manager’s imagination, which is the crucial aspect of using AI for marketing and content creation services to make massive growth in the business. As a matter of fact, as we look to the future, content creation will become faster, easier, and more productive thanks to AI. However, the content creation services market will be affected by this revolution, and there will be some positive and negative aspects for business.

Recently, OpenAI has unveiled its new AI short video creator that can make sophisticated animations with simple prompts. However, it is not accessible to the public yet, and experts are testing it, according to their website. In line with the importance of short video content for content creation services and companies and the glowing future of short videos for marketing, this AI ability will be a watershed in digital marketing.

OpenAI has released unique and breathtaking videos and samples on its social media and websites. These are some of the examples from their YouTube channel.

Bearing in mind the prices and the time of the production. Many content creation services and digital marketers will see the changes in the market with this new AI. For instance, making an animation like this could have taken. Several days or months with sophisticated computers and tools are needed if a company wants to make a commercial video content.

Interestingly enough, AI video content creators do not have a long history. They are getting more developed yearly. For example, there is an AI video from Will Smith eating Spaghetti two years ago and a new version. Comparing these videos, we can grasp the importance of AI short video content and content creation services.

What are the pros and Cons of content creation services and businesses?

Benefits for small businesses

AI tools like Sora are a tremendous and unprecedented opportunity for them to reduce marketing risks and costs. Small business owners can create short content videos without dealing with expensive computers and tools or spending heavy charges on content creation services.

Small business owners can use their imaginations to test many types of content to determine which are the best for lead generation and increase conversion rates. They can now have all their needs for content creation services in the house and significantly reduce costs.

Benefits for Marketing Teams in Businesses

Marketing teams will be able to reduce their negotiation times with content creation services, and they can create a larger volume of content compared to previous traditional methods.

Also, Marketing teams can brainstorm, put more ideas into practice, and observe the results with less cost and time.

Sora could open doors to new creative possibilities and exploration within the short-form video format. Users could experiment with concepts and visuals that might be difficult or impractical to achieve through traditional content creation services and methods.

Without a doubt, These tools and SOA can help businesses use better storytelling techniques to create more engagement with customers. The limited resources have always made marketers take cautious steps in this expensive area. Still, now, they can create a wide range of content or lead content creation services according to their resources and needs.

What are the cons?

Over-saturation and Homogenization of Content

Sora and similar AI tools will make content creation services and businesses easier. So, it will be difficult for a marketing manager to stand out and capture the audience’s attention. If widely adopted, the ease of creating content with Sora could lead to an over-saturation of the short-form video market.

Ethical Considerations and Job Displacement

AI’s potential automation of video creation tasks raises ethical concerns about the possible displacement of human creators and editors in the short-form video space and content creation services. Also, there will be an ethical dilemma in the tasks that can be done by humans and AI, which can affect creativity diversity in the future.

Like any powerful technology, Sora has the potential for both positive and negative effects on the short-form video landscape. Carefully considering these potential impacts and developing responsible use guidelines will be crucial in maximizing the benefits and mitigating the risks associated with this technology.

At the end of the day, AI, especially Sora, surprised many marketing managers and business owners. From my point of view, marketing managers must have all the practical AI in their toolbox and learn to use it. I am facing a new and innovative AI tool that can be a piece of mine every day for a marketing and business owner; several AI resources can help marketing managers increase the success of their strategies. However, AI is there to help, and if managers want to work with content creation services, companies should consider it as well.